No one was prepared for this current climate. Between the social justice issues and the health crisis, it’s hard to tell which way is up! Even businesses that were thriving are on shaky ground. Consumers and clients have to be intentional about where they spend every dollar. Therefore, it has never been more imperative for small and micro business owners to get their story out in front of the right audiences. This second edition of “P.R.Y. Until” addresses two major challenges facing small business owners: maintaining your brand while working from home and communicating their messages appropriately in this current social climate.

Every day I speak to owners whose small businesses have plateaued, and they’ve realized that public relations was the missing piece. Many have tried to facilitate their public relations strategies on their own, without any training, and have not succeeded. Because they didn’t have a plan in place from the start, they are also now lacking the capital to hire a professional. PR is necessary but does not come without a cost, which is often a deterrent for small business owners who are bootstrapping their way through building a company. If that is you, you’re in the right place. Although I don’t recommend that your company’s PR become a permanent item on your to-do list, you do need to start somewhere. As you work towards generating the capital to hire a PR professional or agency, this book will give you the tools you need to do Public Relations Yourself, Until…