TJM & Company

Thought Leadership

9 PR Trends You Should Keep An Eye On In 2023

Learn 2023 PR trends to have on your radar

In the ever-evolving public relations (PR) landscape, the hot trends of yesterday give way to new innovations that are just around the corner. Every year, a company or agency’s PR efforts must adapt and evolve to maintain relevance; it’s all part of the natural progression of any industry, especially ours. Similarly, like most industries, PR has its own trends which come and go. By identifying and staying on top of (and at times ahead of) such trends, public relations professionals can better understand how to prepare for the future and offer clients the best service possible.

So, what lies ahead in 2023 in the world of PR? THEPRBAR interviewed 9 PR Pros to ask them to weigh in on their top predictions of what PR trends are expected to be at the forefront of the industry in 2023.

How to Publicly Navigate Communication Topics Surrounding Racial Inequality, Diversity & Inclusion, and More

Black PR Professionals

Respond to Questions

from the Business Community

No one was prepared for this current climate. Between the social justice issues and the health crisis, it’s hard to tell which way is up! Even businesses that were thriving are on shaky ground. Consumers and clients have to be intentional about where they spend every dollar. Therefore, it has never been more imperative for small and micro business owners to get their story out in front of the right audiences. This second edition of “P.R.Y. Until” addresses two major challenges facing small business owners: maintaining your brand while working from home and communicating their messages appropriately in this current social climate.

Every day I speak to owners whose small businesses have plateaued, and they’ve realized that public relations was the missing piece. Many have tried to facilitate their public relations strategies on their own, without any training, and have not succeeded. Because they didn’t have a plan in place from the start, they are also now lacking the capital to hire a professional. PR is necessary but does not come without a cost, which is often a deterrent for small business owners who are bootstrapping their way through building a company. If that is you, you’re in the right place. Although I don’t recommend that your company’s PR become a permanent item on your to-do list, you do need to start somewhere. As you work towards generating the capital to hire a PR professional or agency, this book will give you the tools you need to do Public Relations Yourself, Until…


Purpose the Public Relations giraffe